When advertising revenue isn't enough to keep the show on the air, David decides to try a new approach to raising money.
INT. CONTROL ROOM - NIGHT
Karen and David are at the console for the pre show conversation. The monitor is in 4 way as they talk.
DAVID
First, I want you to know what a great job you've all been doing. Our viewer numbers are higher than ever.
KATHERINE
I sense a "but" coming somewhere.
DAVID
Well, as you know, viewers don't pay the bills, and even with Deep Sand as our sponsor, our revenue numbers are still way below what we need if we're going to keep the show alive.
LAVA MAN
Maybe we should get that Albert guy to talk to our network executives. This guy could sell anything.
EDDIE
My hero.
MELISSA
Isn't he the guy from those infomercials?
KATHERINE
Yeah, he's been on pretty much every network out there.
KAREN
And kicked off pretty much every network out there. The guy is a sleaze. I can't believe we're in bed with him. We're supposed to be helping our viewers, not ripping them off.
MELISSA
Yeah!
DAVID
You can't help anyone if you're dead.
EDDIE
Besides, he's not a sleaze. He's an entrepreneur.
KAREN
Entrepreneur? He's selling dirt!
Opening credits.
LAVA MAN
He may be selling dirt, but it's the hottest fad in the country right now.
EDDIE
And you can't accuse him of false advertising. He never really makes any claims about what it does.
KAREN
The ads say it's something that will change your life!
LAVA MAN
Technically, your life does change, from a state of not having Deep Sand to one where you do. He never says how it will change your life.
KAREN
And he's constantly coming out with new varieties. African Adventures. Exotic Islands. Ancient China. We're not just advertising dirt. We're promoting designer dirt!
EDDIE
And he's making a fortune. God, how I love this guy.
MELISSA
You admire someone who sells junk? That's not very enlightened.
EDDIE
He's not selling junk. He's selling hopes, dreams, imagination. Deep Sand isn't just some box full of dirt.
KATHERINE
Actually, that's exactly what it is. I mean, if you don't count the packaging.
EDDIE
Fair enough. But that's not why it's a national craze. People buy it because it's whatever they want it to be. The guy is brilliant!
MELISSA
And how does that help people?
EDDIE
Listen, little miss aura, aren't you the one who's always saying that you manifest what you believe?
MELISSA
People should embrace their divine destiny.
KATHERINE
You want them to manifest soil? I guess that would be okay if you were a farmer, but you'd have to dream really big.
DAVID
Be that as it may, the one thing we haven't manifested just yet is enough money to keep us on the air. We're nowhere near the numbers we need to keep from being cancelled. But it's okay. I have a plan.
KAREN
I've got a bad feeling about this.
DAVID
You're such a sissy. Everything's worked out okay so far, hasn't it?
KAREN
We're selling dirt, we're running out of bathrooms to blow up, and they're going to cancel the show at the end of the season. How is this working out?
DAVID
It's all in how you look at it. We've gone from absolutely cancelled to a fighting chance, we now have a steady, paying sponsor, and as for the bathrooms, hey, nobody's pressing charges. Things are looking up.
KAREN
Except for that pesky part about not meeting our revenue goals.
DAVID
Right. So here's what we're going to do. Our viewers love us...
KATHERINE
Thank heaven somebody does.
DAVID
...so we're going to get them to help us out of this mess. We're going to crowdsource it.
MELISSA
You mean like a public television telethon? Ew.
DAVID
If you'd like to write a check out of your book royalties to cover what the sponsor doesn't, I'll be happy to defer to your artistic sensibilities.
MELISSA
Right. Sorry.
EDDIE
So what kinds of things are we going to give out as premiums for donations?
DAVID
Thanks for volunteering. I knew we could count on you and your massive collection of merchandise.
EDDIE
Hang on, I have a lot of money invested in that stuff. You want me to just give it away?
DAVID
A lot of money? I happen to know that your merchandise cost for those DVDs is only slightly higher than Deep Sand.
MELISSA
But he sells dirt.
DAVID
Exactly. By the way, Eddie, did you ever get around to reading that section of your contract that talks about the percentage you owe the network for any sales made on your show?
EDDIE
What? Are you kidding me?
DAVID
Not in the slightest. By the way, your agent really sucks.
EDDIE
This much I know.
DAVID
You know, I've been meaning to report all the sales you make to the network so they could deduct it from your pay, but I've just been so busy lately...
EDDIE
Fine. You win. You can have whatever you want. Like people are going to donate anyway.
DAVID
I knew we could count on you.
(beat)
And Melissa...
MELISSA
Oh my god. Am I in trouble, too?
DAVID
On the contrary, you've been delightful to work with. Always dependable, always following the rules. Think you could put up a few signed copies of your books?
MELISSA
Oh. Sure, no problem!
KATHERINE
How about me? I don't really have any merchandise to contribute.
DAVID
As always, you'll be our moderator and the driving force of our effort. We'll have some show stuff like t-shirts and that sort of thing, but mostly you'll just need to keep reminding our viewers that we need their support. It's not a news broadcast, but it's just as important.
KATHERINE
I can do that.
LAVA MAN
And of course, I have my own talents to contribute...
KATHERINE
Uh, maybe you should just throw in a few books yourself.
EDDIE
Yeah. Without setting them on fire first.
DAVID
Actually, we already have a plan, one uniquely suited to his talents.
MELISSA
You're going to blow something up?
DAVID
That's exactly what we're going to do.
EVERYONE
What? Are you kidding?
DAVID
Seriously. Think about it. In broadcasting, the basics never change. Just look at the Internet. What do people want to see? Naked women. Cat videos. Explosions. We just stick to the basics.
MELISSA
You're going to film a naked woman blowing up cats?
KAREN
Don't say cat.
DAVID
That's tempting, but I have a better idea. He's going to have his viewers send in items that they'd like to blow up, along with the reasons why, and Lava Man will do the demolition. Uh, in a controlled environment, right, Lava Man?
LAVA MAN
Absolutely.
EDDIE
I don't get it.
DAVID
You of all people should get it. Weren't you just going on about how the dirt guy was selling dreams?
EDDIE
Yeah, but his product doesn't cause anyone to dial 911.
DAVID
Stop and think about it. You get a new job because the old one sucks. Then you throw a party in your back yard and burn all those stupid manuals and polo shirts the old company gave you.
MELISSA
You take all the pictures of you and your low down, cheating ex-boyfriend, douse them with gasoline, and...
Everyone stops, shocked.
MELISSA
What? I'm the only one who's had a bad relationship?
KAREN
You take that stupid printer that jams every time you try to print more than three pages, cram a stick of dynamite where the toner doesn't shine...
KATHERINE
I see where you're going with this. Give people a chance to express their frustrations in a somewhat spectacular manner.
DAVID
Exactly. Best of all, it's consistent with Lava Man's philosophy, so it'll fit right in.
EDDIE
Given the number of frustrations most people have, we won't have time for anything else on the show.
DAVID
Nah. We'll set the price ridiculously high for that premium so that only a couple of people will go for it. Still, one explosion could be worth dozens of signed books.
KAREN
Assuming there's not a Mercedes involved. Right, then. Mikey, are we ready to roll?
MIKEY
Yeah, hang on, I'm just counting my fire extinguishers.
KAREN
Oops. Sorry, David. I almost forgot what it was like when you were actually showing up for work on a regular basis. Care to drive?
DAVID
You're doing just fine. Carry on.
KAREN
Okay, Mikey, give us the intro in 5, 4, 3...
DAVID
Here we go again...